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Quality Banners for American Industry.

                Safety Banners built in Memphis, Tennesseee USA.

                Our Quality safety banners are used by most of the Fortune 500 companies!

Safety Saves Lives Quality Protects Jobs safety banner item 1055Quality in the manufacturing process is an important cost saver and customer keeper. Safety Banners can help.

Quality is important to businesses but can be quite hard to define. A good definition of quality is:

“Quality is about meeting the needs and expectations of customers”

Customers want quality that is appropriate to the price that they are prepared to pay and the level of competition in the market.

Key aspects of quality for the customer include:

Good design - looks and style

Quality is pride in your job safety and motivational 1244Good functionality - it does the job well

Reliable - acceptable level of breakdowns or failure


Durable - lasts as long as it should

Good after sales service

Value for money

‘Value for money’ is especially important, because in most markets there is room for products of different overall levels of quality, and the customer must be satisfied that the price fairly reflects the quality.

Why quality is important to a growing business

safety and quality matter - #1154 safety bannerGood quality helps determine a firm’s success in a number of ways:

Customer loyalty - they return, make repeat purchases and recommend the product or service to others.

Strong brand reputation for quality

Retailers want to stock the product

As the product is perceived to be better value for money, it may command a premium price and will become more price inelastic

Fewer returns and replacements lead to reduced costs

quality is job one quality banner item number 3002Attracting and retaining good staff

These points can each help support the marketing function in a business. However, firms have to work hard to maintain and improve their reputation for quality, which can easily be damaged by a news story about a quality failure.



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